It is well known that music and drugs have walked hand in hand for as long as the two have been around. This, unfortunately has led to serious injury and even death at music festivals in recent history. One promotion company, Made Events, is doing their best to spread a message to it’s fans that they can better enjoy the festival experience by doing so organically. They are doing so by making festival attendees at it’s Electric Zoo festival in Randall’s Island, New York, watch a short video called “Come To Life”. Wristband validation requires viewing the short PSA video.
“Come To Life” is a micro-campaign that is mostly focused on “Molly” (MDMA), which has become the drug of choice for many EDM concert and festival fans. The video was written and directed by Emmy Award-winning creator of TV series Dexter, James Manos, Jr., along side his 19-year old daughter Ellie Manos. “Ellie represents the target audience and she’s been to EDM concerts and seen the behavior of her peers on Molly. She was the perfect partner to help me write the spot,” the elder Manos said. “This is a really interesting and volatile time of life for teens and young adults, and I was up for the challenge of crafting the right tone, manner and overall approach to creating a PSA that would have a net positive influence in their behavior and lives, in an entertaining and authentic way,” Manos added.
Made event founders, Laura De Palma and Mike Bindra,jointly stated ““Our message to concertgoers is simple: The Electric Zoo experience is exceptional and worth being present for. Molly can cause you to not only miss the moment, alienate your friends and have an overall adverse and unpleasant experience…but can also make you sick and can even be fatal. Fans will experience how great it is to ‘Come To Life’ at our concerts from lights, sounds and crowds,”
Nobody can make up for the losses that have occurred at many EDM concerts and festivals. But at least Made Events is doing their best to spread a good message and urge it’s fans to think twice before taking drugs.