New York, NY (April 22, 2014) – MTV and TomorrowWorld today announced plans to partner to announce the headliners for TomorrowWorld’s 2nd annual 3-day music festival in Chattahoochee Hills (Atlanta), Georgia. The announcement will be made across all of MTV’s channels (MTV, MTV2, MTV.com, MTV Hits, MTV Jams, mtvU) and social accounts (including Twitter, Facebook and Instagram) beginning Thursday, April 24 at 12pm ET/PT.
As the only 21 plus music festival of its size in the United States, TomorrowWorld set a new bar in 2013 welcoming over 120,000 visitors from 75 different countries. Known for the mind-blowing décor, multiple stages highlighting massive artists line-ups and A-class camping, the world-renowned music festival will be held on September 26-28, 2014.
On Thursday, MTV will launch a video from its @MTVClubland account on Twitter, Instagram and Facebook that reveals the line-up. Throughout the day, music videos and interviews from the headliners will be featured across MTV2, MTV Hits and mtvU. Additionally, a new TomorrowWorld collection will launch on MTV Artists on the web, iOS and Android. The day will culminate with a TomorrowWorld takeover on MTV Clubland, MTV’s popular music series spotlighting EDM music, artists and culture.
MTV has a long history in showcasing electronic music artists across various MTV platforms including MTV Clubland, the weekly music series dedicated to electronic music, artists and culture. Over the last several years, Skrillex, Deadmau5, Steve Aoki, Calvin Harris, and Zedd made their prime-time TV performance debuts across MTV’s biggest and loudest events, including the mtvU Woodie Awards, MTV’s Video Music Awards and MTV Movie Awards. MTV will once again bring artists and fans together for one of the fastest growing music festivals in the United States.
This marks the first time that TomorrowWorld has worked with a partner to highlight the mind-blowing talent that will perform on multiple stages.