Oh Canada! Triple A Talent has launched in Vancouver Canada, with a fine roster of talent in electronic music. The agency is made up of seasoned industry professionals, who've joined forces to fill the niche in what seems to be absent in the Canadian market. We had a chat with founding parntner Severine Erickson to learn more about the agency.
We heard that Canada has a new booking agency, representing electronic music artists across the country. What is Triple A Talent offering their roster, and how is it filling a need in the market?
We feel like we offer artists on our roster a more hands-on approach that’s tailored to their individual outcome desires. Some artists prefer a different approach to their booking strategy, that falls in line with their personal lives and goals. We’ve seen how the market has grown, and we’ve seen the rise in popularity of electronic music. We’ve seen numerous peers in various capacities build successful careers through creative innovation. What we weren’t seeing, however, was adequate representation options for established and emerging Canadian artists. We decided this was our golden opportunity to fill this gap in the market.
Who are five Triple A Talent artists to watch out for in 2020?
Abstrakt Sonance: This guy is one of the most consistent and hard working producers out there. Huge Grime collabs with Flowdan, Trigga & Killa P upcoming as well as a huge unannounced LP. https://open.spotify.com/artist/00qKBesewdWy5l0bpMdosp
Hypho: Gifted young UK producer and DJ operating in around the 140 BPM region. Recently released a collaborative EP with Biome, and previous works on Swamp 81. https://open.spotify.com/artist/2ODMudAd86RorKe9wTJPs7
Freshtildef: Exciting footwork and jungle artist operating out of Texas. Her productions pay homage to classic rave music in a totally fresh perspective. https://open.spotify.com/artist/503Cv0ES3BtLIqnp95So1N
GREAZUS: co-founders of Triple A talent and Aufect Recordings. Recently released full-length multi-BPM LP. Played primetime slots at Bass Coast and Shambhala. https://open.spotify.com/artist/37PpNqaNKhMqjSnEXx8ret
Marcus Visionary: Arguably one of the most legendary Drum & Bass and Jungle producers in Canada, with a decades-long running FM radio show in his home, Toronto. https://open.spotify.com/artist/2hYpValf1CqAXARpTMhDqd
'What we weren’t seeing, however, was adequate representation options for established and emerging Canadian artists.' - Severine Erickson
Electronic music is celebrated all over the world. Where do you feel the Canadian electronic music industry is at, and how does it differentiate from the rest of the global scene? Our festival culture is what truly sets us apart from other places around the globe, and it’s where we’re really becoming industry leaders. Our festivals are considered to be among some of the best internationally and are praised for the breadth of programming and overall quality and safety. This has created a surge in interest for Canadian electronic music and increasing opportunities locally and abroad for more Canadian artists.
What do you want the music industry to know about Triple A Talent? What goals do you hope to achieve for 2020? We want the industry to know that we’re a positive force; we have a plan to grow our artist’s careers, as well as our company, ethically with care and respect. We plan to methodically enter different global markets with our partners in each region. We have mid-term ambitions to represent other forms of talent, including stage performers.
